LifeSource® "February is Heart Month" Promotion
Montreal, Quebec. January
15th, 2007 – After
a very successful initial promotion in 2006,
which resulted in a donation of over $47,000,
Auto Control Medical’s LifeSource blood
pressure monitor brand is once again teaming
with the Heart and Stroke Foundation of Canada
to encourage Canadians who have or are at risk
of developing hypertension to monitor their blood
pressure at home.
During the entire month of February 2007, for
every validated LifeSource® blood pressure
monitor sold in Canada, $5.00 will be donated
to the Heart and Stroke Foundation, up to a maximum
contribution of $50,000. A validated blood pressure
monitor is one whose accuracy has been approved
by the Canadian Hypertension Society and bears
the caption “Recommended by the Canadian
Hypertension Society” on its packaging.
The Canadian Hypertension Society is made up
of Canada’s leading hypertension specialists.
All validated LifeSource® upper arm “automatic
inflate” monitors are part of this promotion.
An extensive advertising campaign has been planned
using the Internet and print advertisements in
50+ and Le Bel Age magazines during the months
of January and February. A special point-of-purchase
retail counter mat has also been developed showing
the print ads and all 5 LifeSource® product
models. Furthermore, the Heart and Stroke Foundation
will feature details of the promotion on its
website at www.heartandstroke.ca.
For more information, call 1 (800) 461-0991
and ask about the “February is Heart Month” promotion.
For over 50 years, the Heart and Stroke Foundation,
a volunteer-based health charity, has been a
leader in eliminating heart disease and stroke
and reducing their impact through the advancement
of research and its application, the promotion
of healthy living, and advocacy.
Auto Control Medical is a privately-owned Canadian
company with origins in Ontario and Quebec. From
offices in Toronto and Montreal, it distributes
healthcare products through pharmacies and homecare
stores from coast to coast.
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